When they sold out in a few hours, Michtom decided to send Roosevelt a bear and get his endorsement. Roosevelt agreed and Michtom, along with a large wholesale company, Butler Brothers, began to created stuffed teddy bears and sell them everywhere. Michtom probably didn't know it, but he had created a new piece of American heritage. Now teddy bears are sold in gift shops, flower shops, used in gift baskets, and just about everywhere.
From America's Plush Headquarters,
Owner & Stuffed Animal Designer
Plush in a Rush