Our Bears Have Deep Roots

Plush in a Rush is a family-owned business. That means you can find my uncle and me in the office, working every day to deliver quality plush toys to small businesses and organizations throughout the United States.

And Plush in a Rush is also a family-oriented business. We treat our customers, our employees, and even our vendors as part of a large extended family.

We have been designing and distributing stuffed animals since 1992, and you may be familiar or have even purchased some of our bestselling Colorama Bears, a teddy bear line that features friendly faces and bright colors. The picture you see here features the original six colors: royal blue, red, orange, kelly green, yellow and purple, all of which have been on sale since the early 2000s.

Wholesale Colorama Bears

When I came into the business back in 2003, my dad and uncle told me they "borrowed" the Colorama name from a line of lamps that their dad sold throughout the 1950s and 60s. I haven't been able to track down a working unit of one of these lamps, but I have been able to find a few ads that featured the namesake of our bestselling bears.

Colorama Lamp 1

From the Des Moines Register
December 6th, 1953

Colorama Lamp 2

From the Long Beach Independent
January 24th, 1957 

Colorama Lamp 3

From the Springfield News-Leader
January 25th, 1957

Ted Steinberg

I never had a chance to meet my grandfather, Ted, but both my dad and uncle told me he went out of his way to treat his customers right. 

The picture here was taken from the Third Annual Dinner & Entertainment Show for the Lighting, Lamp & Electrical Manufacturers Salesmen Association. It took place at the Hotel park Central on February 24th, 1944. My uncle has the original framed photo hanging on his office wall.

Back then, salesmen went door to door to meet customers. Though the way we do business has changed, the way we treat our customers has stayed the same.  We strive to treat you as if you're the most important person in the room. If you call us on the phone, you're the most important phone call. And if we answer your email or text, that's the most important response we'll send all day.

My grandfather would have been surprised to see our Colorama Bears used as a plot device in the Emmy award-winning show, The Marvelous Mrs. Maisel. Here we see the star laying on top of a big pile of yellow Colorama Bears. The show is set in the 1950s, during my grandfather's heyday.

The Marvelous Mrs. Maisel

Thanks for stopping by and reading. Now you know a little more about our company's history and our commitment to our customers.

Todd Steinberg
Plush in a Rush
America's Plush Headquarters™

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  • Leap2serve - January 02, 2020

    What a great story! Thank you for sharing it. Customer service is the foundation that great sale/retail businesses are built on and I appreciate doing business with a company that value it. I can’t wait to to do business with you all again in the 2020! Happy New Year!

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